Fit Foodie Finds scaled Meta ads from 3 to 60 with AI agents

For years, the business ran on website advertising. Then Google put AI into search.

Diversifying meant more work for a team already stretched thin: managing Meta ad campaigns, tracking ad spend and affiliate earnings, updating existing posts to improve SEO, and writing newsletters and meal-plan emails. All of that came on top of developing recipes, filming videos, taking photos, and engaging with their audience.

More of their days started going to keyword lists and spreadsheets. Agencies and freelance writers took on some of it for $10,000 to $15,000 a month. Even then, the team still supplied the direction and the final review.

A friend of Lee’s (shoutout to Mike) introduced her to Tasklet, and the team started building agents.

Lee and her team built six agents, each focused on a different area of work.

The Fit Foodie Finds agent team

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Ami

Meta ads

Joins Meta ad performance with affiliate revenue so Lee sees real return, and helped her profitably scale from 3 ads to about 60.

Meta APIImpactGoogle DriveBrowser

👻

Ghost

Ad guardrails

Checks every ad every 15 minutes against Lee’s placement and audience rules, and notifies her when settings drift. With Lee’s go-ahead, Ami applies the fix in Meta.

Meta API

🎯

Dash

Analytics

Turns spreadsheet exports into visual dashboards, joins datasets, and surfaces patterns Lee was not looking for.

Google SheetsSupabase

👯‍♀️

Margo

SEO & Editorial

Each week, investigates which posts are losing search traffic or have room to grow, recommends specific updates and internal links, and applies them after Emily’s review.

Google Search ConsoleAhrefsWordPress API

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Kitty

Email

Reports email performance, suggests topics, checks drafts in Kit, and helps Emily assemble meal plans from the team’s own recipes.

Kit MCPBrowser

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Rizzo

Trend research

Scans social and competitors for recipe trends, then sends Linley, the recipe developer, a weekly opportunity report.

Here’s what a few of those workflows look like day to day.

Lee needs to know which ads are earning more than they cost, not just which ones get clicks. Ami brings Meta ad spend and affiliate earnings into one dashboard, highlights what’s working, and recommends changes. Lee can accept those recommendations or ask for different adjustments right from the dashboard. Ami makes Lee’s approved changes in Meta, then checks the live settings to verify the result. Lee doesn’t have to make the edits in Ads Manager herself.

Ghost checks every ad every 15 minutes against Lee’s placement and audience rules. If Meta quietly expands an audience or changes a placement, Ghost flags it and notifies Lee. Once Lee approves the fix, Ami applies the changes in Meta.

We asked Margo, Fit Foodie Finds’ SEO & Editorial Agent, to describe the partnership:

Margo uses Google Search Console and Ahrefs to understand which searches bring readers to each recipe and where traffic is slipping. She compares competing results and recommends changes to keywords, titles, and internal links. Emily then uses her judgment and supplies what the data can’t: how the recipe was actually cooked and tested.

Their beef chili recipe once appeared in Google search results more than 30,000 times a day, generating about 708 daily clicks. Clicks later fell roughly 92%, to 53 a day.

Margo compared search data with earlier versions of the page. Search visibility began falling the day after a rewrite that changed the heading to “5-Star, Award-Winning Beef Chili.” She recommended “Best Beef Chili Recipe” to better match searches, keeping the award-winning language in the search-result title. With Emily’s approval, Margo updated the post and recipe card directly in WordPress. Emily got the research and the finished updates, not another list of fixes to make herself.

Kitty helps Emily manage Fit Foodie Finds’ newsletters, ongoing email series, and meal-plan emails in Kit. Each Monday, she reports on email open and click rates, and then suggests topics and subject lines based on what’s performed well. She also checks drafts for cut-off text, misplaced images, and broken links or buttons, making fixes before Emily reviews and schedules the email.

For meal plans, Emily sets the direction using recipes the team has developed and tested. Kitty gathers the relevant recipes and ingredient lists from their existing content, and they work through the selection together. Kitty then compiles the grocery list and formats the email and printable PDF, so Emily doesn’t have to assemble every piece by hand.

Emily estimates that pulling a meal plan together with Tasklet takes about 5 hours, compared with about 20 hours before. Less time assembling and formatting means more room to think about what her audience needs.

Lee and Emily start the day with the numbers already in their inboxes: traffic, email performance, ad results, and whatever changed overnight. You can get a similar view of your own business with a morning brief, too. With your accounts connected to Tasklet, you can customize the starter prompt below around the channels you use and the numbers you care about.

Lee can manage more ads, Emily is back in the editor’s role, and work that once went to agencies and freelancers now stays inside the team. For Lee, the impact goes beyond what the business can save or earn.

Fit Foodie Finds built an audience of millions on real food made by real people. That hasn’t changed. What’s changed is that the people who make it have more time and energy for the parts they love.